JULY - 2022 19logisticstechoutlook.comdisplay void rates in their primary pack-aging, ITinSell wants to make more con-scious decisions about the environment. ITinSell already implements the void rate display approach in their secondary pack-aging solutions. As the next step, ITinSell will also take proactive measures to de-velop advanced robotic solutions that can facilitate tighter packing around prod-ucts. With a substantial reduction in the packaging space, the transportation trips will also reduce, significantly reducing the carbon footprint during shipping.Reducing raw materials is a precursor to decreasing impact on the environment: There are times when parcels come with extensive packing material inside the box, either paper or bubble wrap. This has to be disposed of and recycled. ITinSell, in its charter, proposes accu-rate determination of optimal packaging materials to eliminate the use of exces-sive natural or environmentally harmful resources. In this regard, the company offers an AI tool in its platform to help companies calculate the minimal pack-aging material required for any order. Indicating carbon footprinting instils greater awareness: Every delivered product generates a carbon footprint during packaging and shipping. By en-couraging companies to display the spe-cific carbon footprint levels in the order tunnel, ITinSell aims to increase aware-ness among both e-commerce companies and end consumers. In the future, ITin-Sell wants to add this capability to their platform to help clients determine their exact carbon footprint. Consequently, the primary-level manufacturing compa-nies will focus on better optimising their packaging and shipping methods, and the environmentally-conscious consum-ers will also begin favouring less carbon-generating products. The commitments proposed in the charter are just the first steps towards es-tablishing a full-scale circular economy. The company has created a dedicated page where interested parties can sign the charter and show their commitment to the five `green' values proposed by ITinSell, thus contributing to the future of sustainable logistics. "With the help of this charter, com-bined with our platform's algorithmic approach, we aim to reduce vacuum and raw material used in e-commerce pack-aging by 50 percent by 2023," says Dorota Smaggia, chief revenue officer of ITinSell. Business Intelligence for Greater Cus-tomer SatisfactionThe actionable BI insights gained from ITinSell's database also play a significant ITinSell's platform helps e-commerce companies eliminate wastage of resources, time, and space by completely streamlining their logistics workflow right from the moment an order is received from the consumer
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